Helping you make smarter property decisions on Koh Samui.

INVEST · KOH SAMUI

Independent investor advice. Curated opportunities. Honest numbers behind every recommendation. 21 years on the island.

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100+ Homeowners

Helping you make smarter property decisions on Koh Samui.

Independent property advice on Koh Samui. Off-market access, honest yield modelling, the network behind the deal flow.

INVEST · KOH SAMUI

Avatar
Avatar

100+ Homeowners

Helping you make smarter property decisions on Koh Samui.

Independent property advice on Koh Samui. Off-market access, honest yield modelling, the network behind the deal flow.

INVEST · KOH SAMUI

Avatar
Avatar

100+ Homeowners

ThreethingsactuallydecideyourreturnonaSamuivilla.Therealnetyieldaftercosts.Theownershipstructurethatholdsup.Theareathatkeepsrentingin2030.Mostagentsonlysellyoutheview.Wedotherest.
ThreethingsactuallydecideyourreturnonaSamuivilla.Therealnetyieldaftercosts.Theownershipstructurethatholdsup.Theareathatkeepsrentingin2030.Mostagentsonlysellyoutheview.Wedotherest.
ThreethingsactuallydecideyourreturnonaSamuivilla.Therealnetyieldaftercosts.Theownershipstructurethatholdsup.Theareathatkeepsrentingin2030.Mostagentsonlysellyoutheview.Wedotherest.
The Gold Triangle
Bophut, Chaweng Noi and Choeng Mon. Tracking 7 to 9% annual capital growth in 2026.
The real yield
Net 7 to 11% on well managed villas, after management, vacancy and tax.
Ownership, done right
Thai company freehold, leasehold or condo quota. Structured the way Thai law actually requires.
Off market access
Pocket investor stock and pre launch projects you will not find listed anywhere else.
Exit strategy
Rent, hold, flip or list. We map the exit before you buy, not after.
The network
Direct relationships with developers, independent lawyers, accountants and managers.
The Gold Triangle
Bophut, Chaweng Noi and Choeng Mon. Tracking 7 to 9% annual capital growth in 2026.
The real yield
Net 7 to 11% on well managed villas, after management, vacancy and tax.
Ownership, done right
Thai company freehold, leasehold or condo quota. Structured the way Thai law actually requires.
Off market access
Pocket investor stock and pre launch projects you will not find listed anywhere else.
Exit strategy
Rent, hold, flip or list. We map the exit before you buy, not after.
The network
Direct relationships with developers, independent lawyers, accountants and managers.

YEARS OF EXPERIENCE

1+

Years on Koh Samui, watching the market evolve

NET YEILD

0%

Top end net yield, well managed seaview villa

CAPITAL GROWTH

0%

Gold Triangle annual capital growth, 2026

OCCUPANCY

0%

Occupancy, recent investor case

Invest in Samui with your eyes open.
Invest in Samui with your eyes open.

THE GOLD TRIANGLE

Bophut, Chaweng Noi, Choeng Mon. Where the numbers stack up.

Tracking 7 to 9 percent capital growth in 2026, plus the areas where rental yields and entry prices still favour the investor.

Koh Samui
Bophut
Choeng Mon
Chaweng Noi
The Gold Triangle
Bophut7 to 9%
Fisherman's Village, premium lifestyle and strong rental demand.
Choeng Mon7 to 8%
Sheltered luxury bays, low supply, high end villas.
Chaweng Noi8 to 9%
The island's yield and liquidity engine.
Forecast capital growth, 2026. Indicative, by area.

BY AREA

Beyond the triangle, area by area

The Gold Triangle is where the capital growth sits. Past it, every bay earns differently. This is what each area is actually good for.

Bang Por

West coast value, sunset side

West coast value, sunset side

Lower entry than Maenam with demand climbing. A calm, unhurried bay pulling steady long-stay rentals, and room to grow as the north-west matures.

woman wearing white dress sitting on the swing

Lamai

The under-priced rental play

The under-priced rental play

Established beach rental demand, lower entry than Bophut, decent year-round occupancy if the product is right. Less premium label, but the rental math often works better.

a close up of a computer screen with a graph on it
pen on paper

Bang Por

West coast value, sunset side

West coast value, sunset side

Lower entry than Maenam with demand climbing. A calm, unhurried bay pulling steady long-stay rentals, and room to grow as the north-west matures.

woman wearing white dress sitting on the swing

Lamai

The under-priced rental play

The under-priced rental play

Established beach rental demand, lower entry than Bophut, decent year-round occupancy if the product is right. Less premium label, but the rental math often works better.

a close up of a computer screen with a graph on it
pen on paper

Bang Por

West coast value, sunset side

West coast value, sunset side

Lower entry than Maenam with demand climbing. A calm, unhurried bay pulling steady long-stay rentals, and room to grow as the north-west matures.

Lamai

The under-priced rental play

The under-priced rental play

Established beach rental demand, lower entry than Bophut, decent year-round occupancy if the product is right. Less premium label, but the rental math often works better.

a close up of a computer screen with a graph on it
pen on paper

Thong Krut

The far-south early play

The far-south early play

Early play, rental demand growing. Entry level pool houses to sea view villas. Low land price.

white boat dock on seashore near green trees during daytime

Maenam

Yield today, growth tomorrow

Yield today, growth tomorrow

Active rental market and one of the strongest capital growth stories on Samui. Infrastructure investment going in, plots and finished product still buyable at sensible numbers. Right corridor compounds.

brown boat on beach during daytime
a close up of a computer screen with a graph on it
pen on paper

Thong Krut

The far-south early play

The far-south early play

Early play, rental demand growing. Entry level pool houses to sea view villas. Low land price.

white boat dock on seashore near green trees during daytime

Maenam

Yield today, growth tomorrow

Yield today, growth tomorrow

Active rental market and one of the strongest capital growth stories on Samui. Infrastructure investment going in, plots and finished product still buyable at sensible numbers. Right corridor compounds.

brown boat on beach during daytime
a close up of a computer screen with a graph on it
pen on paper

Thong Krut

The far-south early play

The far-south early play

Early play, rental demand growing. Entry level pool houses to sea view villas. Low land price.

Maenam

Yield today, growth tomorrow

Yield today, growth tomorrow

Active rental market and one of the strongest capital growth stories on Samui. Infrastructure investment going in, plots and finished product still buyable at sensible numbers. Right corridor compounds.

a close up of a computer screen with a graph on it
pen on paper

TRUST

Our Expertise

Our own development on Samui. The numbers, the timelines, the exit. Everything we expect from an investment we recommend.

Sourcing & off market

The best Samui stock never reaches the open market. It moves quietly between people who have known each other for years, and we are in that room.

  • Pocket listings

  • Pre launch units

  • Developer relationships

  • Confidential briefs

Sourcing & off market

The best Samui stock never reaches the open market. It moves quietly between people who have known each other for years, and we are in that room.

  • Pocket listings

  • Pre launch units

  • Developer relationships

  • Confidential briefs

Due diligence

The quiet, unglamorous work that decides whether a deal is sound. We do it before you fall for the view, not after a deposit is down.

  • Chanote verification

  • Title and encumbrance

  • Ownership compliance

  • Developer track record

Due diligence

The quiet, unglamorous work that decides whether a deal is sound. We do it before you fall for the view, not after a deposit is down.

  • Chanote verification

  • Title and encumbrance

  • Ownership compliance

  • Developer track record

Yield underwriting

Before the view, the spreadsheet. We pressure test the yield on real costs, not the brochure gross, so the number still holds once the holiday feeling fades.

  • Net yield modelling

  • Occupancy by season

  • Cost benchmarking

  • ROI analysis

Yield underwriting

Before the view, the spreadsheet. We pressure test the yield on real costs, not the brochure gross, so the number still holds once the holiday feeling fades.

  • Net yield modelling

  • Occupancy by season

  • Cost benchmarking

  • ROI analysis

Ownership structure

How a foreigner holds Samui property decides the tax, the risk and the resale. We make the structure legally tight, never a nominee.

  • Leasehold or company

  • Condo freehold quota

  • Independent lawyers

  • Tax efficiency

Ownership structure

How a foreigner holds Samui property decides the tax, the risk and the resale. We make the structure legally tight, never a nominee.

  • Leasehold or company

  • Condo freehold quota

  • Independent lawyers

  • Tax efficiency

Management setup

An asset you cannot run from abroad becomes a liability. We place you with vetted managers so the income arrives without it becoming a second job.

  • Vetted operators

  • Letting strategy

  • Reporting and payouts

  • Maintenance cover

Management setup

An asset you cannot run from abroad becomes a liability. We place you with vetted managers so the income arrives without it becoming a second job.

  • Vetted operators

  • Letting strategy

  • Reporting and payouts

  • Maintenance cover

Exit & liquidity

Easy in means nothing without easy out. We buy where buyers compete, so when you choose to sell there is a market waiting.

  • Resale liquidity

  • Reading the cycle

  • Capital growth tracking

  • Buyer network

Exit & liquidity

Whether you rent, flip or hold, the numbers need to stack up first.

  • Yield modelling

  • Exit strategy

  • Ownership structures

  • ROI analysis

RETURNS

Honest returns, by property type.

Villa, condo or off plan, each earns differently. These are the net numbers after management, vacancy and tax, not the headline gross everyone quotes.

Villa
9 to 13% gross
7 to 11% net, after costs

A well managed seaview villa earns through nightly rates and strong shoulder season demand. The upside is real, but it lives or dies on the management.

Best for · Investors wanting yield, lifestyle and capital growth.
Condo
7 to 9% gross
5 to 7% net, year round

Foreign quota condos in prime tourist zones are the most reliable income on the island. Easiest to own in your own name, easiest to let, easiest to exit.

Best for · A first Samui investment, or hands off income
Off plan
8 to 11% gross
Plus growth on completion

Buying off plan or pre launch trades a short wait for a lower entry price and capital growth by handover. We only back developers with a delivery record.

Best for · Growth focused buyers on a longer horizon

Indicative ranges for well positioned stock, net of management, maintenance, vacancy and tax. Actual returns depend on the property, the management in place and how it is let. We model the real numbers per property before you buy.

Villa
9 to 13% gross
7 to 11% net, after costs

A well managed seaview villa earns through nightly rates and strong shoulder season demand. The upside is real, but it lives or dies on the management.

Best for · Investors wanting yield, lifestyle and capital growth.
Condo
7 to 9% gross
5 to 7% net, year round

Foreign quota condos in prime tourist zones are the most reliable income on the island. Easiest to own in your own name, easiest to let, easiest to exit.

Best for · A first Samui investment, or hands off income
Off plan
8 to 11% gross
Plus growth on completion

Buying off plan or pre launch trades a short wait for a lower entry price and capital growth by handover. We only back developers with a delivery record.

Best for · Growth focused buyers on a longer horizon

Indicative ranges for well positioned stock, net of management, maintenance, vacancy and tax. Actual returns depend on the property, the management in place and how it is let. We model the real numbers per property before you buy.

Villa
9 to 13% gross
7 to 11% net, after costs

A well managed seaview villa earns through nightly rates and strong shoulder season demand. The upside is real, but it lives or dies on the management.

Best for · Investors wanting yield, lifestyle and capital growth.
Condo
7 to 9% gross
5 to 7% net, year round

Foreign quota condos in prime tourist zones are the most reliable income on the island. Easiest to own in your own name, easiest to let, easiest to exit.

Best for · A first Samui investment, or hands off income
Off plan
8 to 11% gross
Plus growth on completion

Buying off plan or pre launch trades a short wait for a lower entry price and capital growth by handover. We only back developers with a delivery record.

Best for · Growth focused buyers on a longer horizon

Indicative ranges for well positioned stock, net of management, maintenance, vacancy and tax. Actual returns depend on the property, the management in place and how it is let. We model the real numbers per property before you buy.

The numbers, side by side
Gross vs net, after costs
Gross
Net, after costs
The brochure quotes gross. This is what is left after management, vacancy and tax.
0%
2%
4%
6%
8%
10%
12%
14%
9 to 13
7 to 11
7 to 9
5 to 7
8 to 11
on completion
Villa
Condo
Off plan
plus growth on completion
thb 10m compounded at the net midpoint
0m
6.3m
12.5m
18.8m
25.1m
10
10
11.9
11.2
14.1
12.6
16.8
14.2
19.9
15.9
23.7
17.9
now
yr 2
yr 4
yr 6
yr 8
yr 10
Villa · thb 23.7m at 9% net
Condo · thb 17.9m at 6% net
Villa · 10 year hold
137%
thb 0m
from thb 10m at 9% net, income reinvested
Condo · 10 year hold
79%
thb 0m
from thb 10m at 6% net, income reinvested

Growth figures are an illustration, compounded from the midpoint of each net range on a thb 10m purchase, with income reinvested. Not a forecast.

Why Samui, why now
Foreign condo transfers, growth by province, 2025
Fastest in Thailand
Surat Thani · Koh Samui
+0%
Prachuap · Hua Hin
+0%
Phuket
+0%
Bangkok
+0%
Chonburi · Pattaya
-0%
Chiang Mai
-0%
Air arrivals · 2024
21%
0.00m
Past the 2019 peak, and up another 9% January to April 2025.
Cruise passengers
85%
51,227
2023
0
2024
Where the primary market sits
thb 30.3bn
primary market, by share of units
Bophut70%
Maret15%
Mae Nam9%
Ang Thong3%
Other3%
Demand vs room supply
0.0x
Visitor demand has compounded at 6.9% a year since 2019, while hotel room supply grew about 1% a year.
Visitor demand6.9% CAGR
New room supply1% CAGR
Samui vs Phuket
About a third of the price.
thb 30 to 50m on Samui
A sea view villa, around 400 sqm of usable space on a 200 sq wah plot.
The same budget in Phuket
No sea view, 150 to 200 sqm on a plot half the size.

Sources: C9 Hotelworks Samui market reviews, June 2025. KKP Research and REIC via The Nation, January 2026. Colliers Thailand via Bangkok Post, February 2025.

THE HONEST BIT
What first-timers get wrong.
The upside is real. So are the risks. Here is how we take each one off your plate.
Management
I can't run a villa from the other side of the world.
How we handle it
The net yields on this page already assume professional management, and we place you with vetted local partners. One point of contact, not a second job.
Vacancy
What if it sits empty for half the year?
How we handle it
We model realistic occupancy by area and season, not the headline gross, and only back locations with genuine year-round demand.
Exit
Will I actually be able to sell when I want out?
How we handle it
We buy where there is real resale liquidity, on Chanote title, in the areas buyers compete for. Easy in means nothing without easy out.
Honest advice, honest returns
Honest advice, honest returns

TESTIMONIALS

What Our Investors Say

FREE GUIDE

The Complete Guide to Buying Property in Koh Samui as a Foreigner.

Ownership structures, the four pitfalls most foreign buyers hit, and what the Samui market actually does versus what the portals say.

WORK WITH US

Send me your brief.

A property you are weighing up, a yield you want sanity checked, or a portfolio question - send it over. Honest read, no pitch.

FAQ

Everything you might want to know.

Can foreigners actually own land on Samui?

Not directly - but there are three reliable structures: Thai Company freehold, 30-year leasehold (generally renewable), or condominium under the foreign quota. Each suits a different goal. I'll walk you through which fits your plans before you commit to anything.

What is the real net yield, after costs?

Where is the capital growth actually happening?

Is the Thai company route still safe in 2026?

Who manages the property when I'm not here?

What are the total costs to buy and to sell?